North House Folk School Rack Card

Brown had been the unofficial color of North House for years. Brown is earthy, brown is folksy, brown is boring (well, not always boring, but we had reached our limit). North House needed new rack cards to appeal to drop-in tourists. To draw them in, we focused on visiting campus to see craft and sailing Lake Superior on the iconic schooner Hjordis. 

My job:  Design and layout, write and edit copy, edit photos, send to print.

Challenges: Creating pieces that still "felt" like North House without the longtime signature color.

Perks: Seeing bright pops of red stand out on racks of tourist information up and down the North Shore.