North House Folk School Catalog

It was a twice yearly labor of love for six years (which, thankfully, I also got paid for): Pack the school's 400+ craft course offerings into an attractive 56-page package. The catalog was the school's cornerstone marketing piece distributed nationwide. Click here to see a catalog.

My job:  Catalog design and layout, edit photos, copywriting, editing courses descriptions, send to print. During my tenure I produced 12 issues from 2010 to 2016.

Challenges: Making each issue feel fresh but familiar, and adding reader-friendly updates (we added indexes, hand-drawn art, new course indicators, tips, and lots of new photos).

Perks: Emails from the program director with late breaking course additions and cute baby animal GIFs to make up for it.