Email Content Writing

Boise State University’s online emails needed a fresh tone and look. Okay, I’ll say it: they sounded institutional. I worked with the success coach manager to develop a series of emails on topics from applying early for financial aid to humanizing the success coach team. The emails were sent prior to program deadlines, and helped increase on-time student applications.

Here’s what one said: 

If you think going back to school is intimidating, you’re not the only one. We talk to people like you every day—people trying to juggle school, work, family and finances.

We don’t have ALL the answers, but we (your Student Success Coaches) are here to help. Yeah, we sit in cubicles with headsets on, but we’re not robots.

Collectively we have:

• 38 years of coaching and advising experience

• 10 cats, 5 dogs and 2 rabbits

• Hobbies including filmmaking, backpacking and pyrography

• About a million geese honking noisily outside out office (you might hear them in the background when you call)

When we chat, we’ll walk you through your options and help you figure out if a Boise State online degree is right for you. No obnoxious sales pitch, just honest help.